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百度刚上线的“超级名片”,带给全网的红人哪些方式?

来源:https://www.xinnuoshang.cn   发布时间:2023-07-16      

据了解,“我的百科”是百度今年3月正式推出的个人影响力合作计划 ,邀请头部红人共创个人百科词条,全网流量情况、联系方式、合作案例等信息都会被聚合呈现。
It is understood that "My Encyclopedia" is a personal influence cooperation plan officially launched by Baidu in March this year. It invites top celebrities to jointly create personal encyclopedia entries, and information such as network traffic, contact information, and cooperation cases will be aggregated and presented.
多一个平台就多一层想象空间,更何况“我的百科”背靠10亿百度百科流量。“我的百科”正好能针对性解决这些痛点需求,一站式聚合内容和商业化,在百度流量生态基础上,用搜索场域链接各大平台,提供了商业变现的直接路径。
One more platform is one more layer of imagination, not to mention "My Encyclopedia" is backed by 1 billion Baidu Baike traffic. My encyclopedia can precisely address these pain points and needs, providing a one-stop aggregation of content and commercialization. Based on Baidu's traffic ecosystem, it links major platforms with search fields, providing a direct path for commercial monetization.
“我的百科”简化了这些流程,将几十页PPT的介绍文件信息要点压缩进了一页在线卡片中,卡片内聚合了达人的全网流量成绩、个人成就、各平台账号信息、背后MCN、商业合作联系方式、商业案例等内容,数据会实时更新,也支持一键跳转到达人的各平台主页。
My Encyclopedia simplifies these processes by compressing dozens of pages of PPT introduction files into a single page online card, which aggregates the influencer's network traffic performance, personal achievements, platform account information, MCN, business cooperation contact information, business cases, and other content. The data is updated in real-time and supports one click access to the influencer's various platform homepage.
“我的百科”还将会与百度的搜索和推荐场景打通,创作者发布的近况、视频、文字等内容,都会被分发到“百度搜索+推荐场景”中。
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My encyclopedia will also be connected to Baidu's search and recommendation scenarios, and the latest updates, videos, text, and other content posted by creators will be distributed to Baidu Search+Recommendation Scenarios.
也就是说,只要一个“我的百科”卡片,达人就能向所有用户展示自己的全网内容矩阵与综合信息。
That is to say, with just one "My Encyclopedia" card, experts can showcase their entire network content matrix and comprehensive information to all users.
而“我的百科”的性,一定程度上也能为这些创作者的影响力背书。 在“我的百科”背后是运营16年的百度百科,截至目前收录词条超过2700万个,日均检索量超过10亿次。
The authority of 'My Encyclopedia' can also to some extent endorse the influence of these creators. Behind "My Encyclopedia" is Baidu Baike, which has been operating for 16 years. Up to now, it has included more than 27 million entries and retrieved more than 1 billion times a day.
在此基础上,“我的百科”还整合了百度系的流量矩阵,会在百度搜索的首位展现。
On this basis, "My Encyclopedia" also integrates the traffic matrix of Baidu series, which will be displayed at the top of Baidu's top search rankings.
百度搜索本身就占据国内搜索引擎的市场份额,具备不可替代性,通过搜索带来的往往是精准流量,对于创作者来说也是一次绝佳的个人IP展现机会。
Baidu Search itself holds the largest market share of domestic search engines and is irreplaceable. The precise traffic generated through search is often an excellent opportunity for creators to showcase their personal IP.
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