一.抖音的开屏广告

1、 The opening screen advertisement of Tiktok

抖音用户群体中女性是占大多数的，并且这些女性大部分来自于一二线大城市，购买力十足，这也正是美妆品牌、时尚潮流服饰品牌等所看中的，从而利用抖音这个平台进行营销。例如：抖音和雅诗兰黛MAC合作的“动态唇妆日记”广告，则实现了12.03%的较高点击率。这些品牌通过精准的定位，来吸引用户并引导购买，从而实现所期望的营销效果。

Women account for the majority of Tiktok's user group, and most of these women come from the first and second tier cities, with full purchasing power. This is what beauty brands, fashion fashion brands, etc. are looking for, so they can use Tiktok as a platform for marketing. For example, Tiktok and Estee Lauder MAC cooperated on the "Dynamic Lip Makeup Diary" advertisement, which achieved a high click through rate of 12.03%. These brands attract users and guide purchases through precise positioning, thereby achieving the desired marketing effect.

二.利用抖音红人进行品牌营销

2、 Use Tiktok celebrities for brand marketing

经常刷抖音的都会知道，很多抖音红人的粉丝量巨大，而那些抖音红人时不时就会接个广告，然后利用自己所擅长的拍段子进行广告植入，或者美妆博主直接测评推荐。一些没什么知名度的品牌，正是由于美妆博主打上支持国货、好用平价等标签来推荐它们。经过反复的“洗脑”，久而久之也就被大家所记住了，然后这些品牌的销量、知名度也就都上去了。这些品牌公司善用抖音红人进行品牌营销推广为自身的品牌带来了巨大的关注和销量。

Those who often use Tiktok will know that many Tiktok celebrities have huge fans, and those Tiktok celebrities will take an advertisement from time to time, and then use their own skits for advertising implantation, or beauty bloggers will directly evaluate and recommend. Some less well-known brands are recommended by beauty bloggers due to their labels that support domestic products and are easy to use and affordable. After repeated brainwashing, these brands will eventually be remembered by everyone, and their sales and popularity will also increase. These brand companies make good use of Tiktok celebrities to carry out brand marketing and promotion, which has brought great attention and sales volume to their own brands.

三.建立抖音企业官方账号

3、 Establish the official account of Tiktok enterprise

抖音强大的用户群体也吸引各类企业品牌进驻抖音，通过短视频与年轻用户沟通，传递品牌趣味性、实用性、娱乐性的一面，通过这样的时时互通，从而吸引用户再转变成粉丝。比如前段时间的阿里巴巴官微发布了几条马云讲话的视频，其中有一条点赞量达到了100多万，通过这样的方式从而吸引了大量的粉丝。

Tiktok's powerful user group also attracts various enterprise brands to settle in Tiktok. Through short videos, it communicates with young users to convey the interesting, practical and entertaining aspects of the brand. Through such constant communication, users can be attracted to become fans again. For example, a while ago, Alibaba's official WeChat account released several videos of Jack Ma's speech, one of which received over 1 million likes, thus attracting a large number of fans.

四.蹭热点、爆款引流

4、 Grab hot topics and attract traffic from popular products

在抖音上定期都会出热门视频、热门话题，品牌方可以将产品和热门话题结合起来，也就是蹭热点，例如在抖音上发起各种挑战，让用户去完成任务并给予一定的奖励。在蹭热点的同时晒产品，在强曝光下好产品必然会带来大量关注，这也就达到了引流效果。就像之前COCO奶茶新喝法、答案茶、土耳其冰激凌等在抖音的火爆，带动了产品的销量。特别是答案茶，在短短几个月内，仅凭抖音就招收了几百家代理加盟店，做到了较强的引流效果。

On Tiktok, popular videos and topics will appear regularly. Brands can combine products with hot topics, that is, rub hot spots. For example, on Tiktok, they can launch various challenges to let users complete tasks and give certain rewards. While riding on hot topics and showcasing products, good products under strong exposure will inevitably attract a lot of attention, which also achieves the effect of attracting traffic. Just like before, the popularity of COCO milk tea new drinking method, answer tea and Türkiye ice cream in Tiktok has driven the sales of products. Especially Answers Tea, in just a few months, with Tiktok alone, it has recruited hundreds of franchise stores and achieved a strong drainage effect.

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