在这个信息爆炸的时代，每一条视频都在争夺着用户的注意力。想要抓住观众的眼球经济，收获无数点赞与关注，需要从视频制作、发布、推广各阶段的全方位把控，今天让我们共同聚集视频号，一起解析那些让视频乘风破浪的小技巧！

In this era of information explosion, every video is competing for users' attention. To capture the audience's attention and gain countless likes and followers, it is necessary to comprehensively control all stages of video production, release, and promotion. Today, let's gather video accounts together to analyze the small tips that make videos ride the waves!

视频号推荐

Video Number Recommendation

社交推荐社交推荐其实就是视频号会根据用户的好友发布、点赞、关注、评论、转发等行为，为用户优先推荐相关视频。

Social recommendation is actually a process where video accounts prioritize recommending relevant videos to users based on their friend posts, likes, follows, comments, shares, and other behaviors.

个性化定位推荐基于微信社交生态，每个用户都会被打上多元化标签，包括性别、年龄、职业、兴趣、城市等。根据个人的标签属性，从海量内容库中匹配用户可能喜欢的内容进行推荐。

Personalized positioning recommendation is based on the WeChat social ecosystem, where each user is labeled with diverse tags including gender, age, occupation, interests, city, etc. Based on personal tag attributes, match and recommend content that users may like from a massive content library.

搜索推荐

Search recommendations

微信搜一搜进行关键词搜索，对于一些视频点赞评论不错的视频，会被优先推荐。

Search for keywords on WeChat and prioritize recommending videos with good likes and comments.

赛马机制赛马机制是指当视频数据与同类型视频数据比较好的情况下，系统会将此视频推送到下一个流量池，如果数据还在持续增长的话，就会进入更大的流量池。

The horse racing mechanism refers to the system pushing a video to the next traffic pool when the video data is better than similar video data. If the data continues to grow, it will enter a larger traffic pool.

发布时间推荐发布作品也需要寻找时机，根据平台用户的使用高峰期来选择合适的时间点。一般推荐在下面这3个时间段发布作品：1、上午8:00是上午时间段广告曝光量的最高点，此时处于上班高峰期。2、中午12:00是中午时间段内广告曝光量的最高点，此时处于午餐时间。3、晚上10:00是全天广告曝光量的最高点，此时处于下班后、睡觉前的时间点。

Recommendation of publishing time: Publishing works also requires finding the right timing, selecting the appropriate time based on the peak usage period of platform users. It is generally recommended to publish works during the following three time periods: 1. 8:00 am is the peak time for advertising exposure in the morning, which is during the peak working hours. 2. 12:00 noon is the highest point of advertising exposure during the noon time period, which is during lunchtime. 3. 10:00 pm is the peak time for advertising exposure throughout the day, which falls after work and before bedtime.

推广渠道

Promotion channels

朋友圈推广利用个人及团队成员的朋友圈资源，分享视频链接至私域流量中。确保文案吸引人，附带话题标签或@相关好友增加可见度。选择朋友圈活跃时段发布，如早晚高峰，利用熟人社交网络的传播效应，带动初始观看与互动。

Utilize personal and team members' social media resources to promote and share video links into private domain traffic. Ensure that the copy is attractive and add topic tags or @ related friends to increase visibility. Choose an active time slot in your social circle to post, such as the morning and evening rush hour, and utilize the dissemination effect of acquaintances' social networks to drive initial viewing and interaction.

社群推广加入并与符合视频内容定位的社群建立联系，适时分享视频，或与群主合作进行推广。提供社群专享福利或提前观看特权，激发社群成员的积极性和传播意愿。

Join the community promotion and establish connections with communities that match the video content positioning, share videos in a timely manner, or collaborate with group owners for promotion. Provide community exclusive benefits or advance viewing privileges to stimulate the enthusiasm and dissemination willingness of community members.

评论区推广

Comment section promotion

在同类型热门视频的评论区留下有价值的观点或提问，并附上自己的视频链接，吸引潜在观众点击。保持评论真诚且有深度，避免直接硬广，利用高质量评论引起共鸣，自然引导流量。

Leave valuable opinions or questions in the comment section of popular videos of the same type, and attach your own video link to attract potential viewers to click. Maintain sincere and in-depth comments, avoid direct hard advertising, use high-quality comments to resonate, and naturally guide traffic.

其他平台推广跨平台同步发布视频至抖音、B站、微博等，利用各平台的特色功能与用户基础，扩大覆盖面。根据不同平台的用户偏好调整视频格式与宣传文案，实施平台间联动活动。

Other platforms promote cross platform synchronous release of videos to Tiktok, Station B, Weibo, etc., and expand coverage by taking advantage of the unique functions and user base of each platform. Adjust video format and promotional copy according to user preferences on different platforms, and implement inter platform linkage activities.

通过深入理解视频号平台规则，精心布局发布时间，并采取多元化渠道推广，可以显著提升视频上热门的机率。实施时注意也要保持灵活性，根据实际反馈不断调整策略，以实现最佳推广效果。

By deeply understanding the rules of the video account platform, carefully planning the release time, and adopting diversified channels for promotion, the probability of popular videos can be significantly increased. During implementation, it is important to maintain flexibility and continuously adjust strategies based on actual feedback to achieve optimal promotion results.