被限流被降权，你千万一定要做抖音蓝V！  你是否小心翼翼不敢做广告，生怕被平台限流？你是否看着流量怎么也起不来，急得火急火燎？你是否很难让用户相信自己的权威和专业？

　　If the current is limited and the power is lowered, you must do Tiktok Blue V! Are you careful not to advertise, afraid of being restricted by the platform? Do you see how the traffic can't get up, and how anxious you are? Do you find it difficult to convince users of your authority and expertise?

　　如果你也正面临着这种窘境，那么你可以好好看看今天分享的这篇内容，希望能帮你拓宽一下思路。

　　If you are also facing this dilemma, then you can take a good look at the content shared today, hoping to help you broaden your thinking.

　　一、抖音蓝V的“特权”

　　1、 Tiktok Blue V's "Privilege"

　　这有一张图，全面展示了抖音蓝V享有的全部特权

　　Here is a picture that fully shows all the privileges enjoyed by Tiktok Blue V

　　认证蓝V之后，抖音账号会有官方蓝V标识及认证信息，账号的昵称具有唯一性，昵称全匹配搜索时会置顶显示。

　　After the blue V is authenticated, the Tiktok account will have the official blue V logo and authentication information, and the nickname of the account is unique. When the nickname matches all, it will be displayed at the top.

　　企业账号认证蓝V之后，支持官网链接一键跳转，支持个人和公司电话一键拨打，方便企业账号转化。

　　After the Blue V certification of the enterprise account, it supports one click redirection of official website links and one click dialing of personal and company phone numbers, facilitating the conversion of enterprise accounts.

　　可以设置用户私信关键词，自动回复，没有用户私信次数限制，支持评论置顶及删除，方便用户的管理。

　　Users can set private message keywords, receive automatic replies, have no limit on the number of private messages, support comment topping and deletion, and facilitate user management.

　　支持展示企业相关信息，包括地址、联系方式和相册展示等，方便线下门店引流。

　　Support displaying enterprise related information, including address, contact information, and photo album display, to facilitate offline store traffic.

　　更重要的是认证蓝V之后，企业账号可以获得发布硬广的权限，不会被降权限流。

　　More importantly, after authenticating Blue V, enterprise accounts can obtain the permission to publish hard advertisements without being downgraded.

　　除此之外像支持优惠券、子母账号等其他个人账号不具备的权限，还有现在热门的企业自播等等，这也是为什么越来越多的企业认证蓝V的理由。

　　In addition, there are permissions that other personal accounts do not have, such as supporting coupons and parent-child accounts, as well as popular enterprise self broadcasting, which is why more and more companies are certifying blue V accounts.

　　总结起来，有这么几点：

　　In summary, there are several points:

　　1、提升品牌价值，打造官方、权威的企业形象，帮助提升品牌影响力，如：企业蓝V标识、账号昵称唯一、昵称搜索置顶。

　　1. Enhance brand value, create an official and authoritative corporate image, and help enhance brand influence, such as: corporate blue V logo, unique account nickname, and nickname search ranking.

　　2、内容触达用户，多渠道给予内容加权，助力内容触达分析，如：关注页加权、推荐流加权、DOU+粉丝必见。

　　2. Content reaches users, with multiple channels providing content weighting to assist in content reach analysis, such as weighted attention pages, weighted recommendation streams, and DOU+fan must see.

　　3、加强粉丝互动管理，借助多种工具，轻松实现与粉丝间的互动，如：粉丝标签管理、私信管理功能、粉丝画像服务。

　　3. Strengthen fan interaction management and easily achieve interaction with fans through various tools, such as fan tag management, private message management functions, and fan portrait services.

　　4、可以开展更多营销活动，不被限流，不被降权，如：卡券、购物车等功能。

　　4. More marketing activities can be carried out without being restricted or demoted, such as card coupons, shopping carts, and other functions.

　　怎么样，对于每次打广告都要绞尽脑汁生怕被限流的你来说，蓝V是不是你的梦中情V？

　　How about it, for you who rack your brains every time you advertise and fear being restricted, is Blue V your dream V?

　　二、怎样运营抖音蓝V？

　　2、 How to operate Tiktok Blue V?

　　其实很多人都不看好企业蓝V的认证：

　　Actually, many people are not optimistic about the certification of enterprise blue V:

　　从用户角度来看，因为用户是抱着娱乐的想法进入平台的，所以他们很难对带蓝V标识的账号产生好感；从运营的角度来看，很多人都在说企业蓝V非常鸡肋，投入与产出并不成正比……

　　From the user's perspective, because users enter the platform with the idea of entertainment, it is difficult for them to have a favorable impression of accounts with blue V logos; From an operational perspective, many people are saying that enterprise blue V is very weak, and the input and output are not proportional

　　其实不管是不容易获取用户好感也好，运营投入大也好，都是因为你不会玩儿企业蓝V!

　　In fact, whether it's difficult to gain user favor or high operational investment, it's all because you don't know how to play enterprise blue V!

　　哪些账号适合开通企业蓝V？

　　Which accounts are suitable for opening Enterprise Blue V?

　　并不是所有企业都适合认证企业蓝V，一般来说，我们不建议团队工作室认证蓝V，原因就是上面说到的，这些个人IP色彩比较强烈的账号，认证企业蓝V之后，在一定程度上会丧失一部分粉丝的好感。

　　Not all companies are suitable for certifying corporate blue V, generally speaking, we do not recommend team studios to certify blue V, because as mentioned above, these personal IP accounts with strong colors will lose some of their fans' good feelings to a certain extent after certifying corporate blue V.

　　但是那些需要信任背书、线下引流的企业就很合适，比如说课程培训类、家装类、农副水果类、线下的门店等这样的账号就非常适合认证。

　　But those enterprises that require trust endorsement and offline traffic flow are very suitable, such as course training, home decoration, agricultural and sideline fruit products, offline stores, etc. These accounts are very suitable for authentication.

　　企业蓝V的矩阵玩儿法

　　The Matrix Game Method of Enterprise Blue V

　　之前我们讲矩阵的时候，也提到过这一点：

　　When we talked about matrices before, we also mentioned this point:

　　简单来说，就是可以建立子母账号，即主账号+细分账号的模式，但是要注意主账号和细分账号之间应当至少保持核心内容上的一致，整体的大方向不变，理想的状态是账号之间相互独立又彼此存在联系。

　　Simply put, it is possible to establish a parent-child account model, consisting of a main account and sub accounts. However, it should be noted that the main account and sub accounts should at least maintain consistency in their core content, and the overall direction should remain unchanged. Ideally, the accounts should be independent and interconnected.

　　或者企业蓝V+软形象的模式：一个账号用来做信任背书，推广产品或者业务相关（比如说课程、干货等等），而另一个账号可以更人性化一些，建立品牌形象，获取观众好感。

　　Or the model of enterprise blue V+soft image: one account is used for trust endorsement, promoting products or business-related (such as courses, dry goods, etc.), while another account can be more user-friendly, establish brand image, and gain audience favor.

　　企业蓝V账号人设

　　Enterprise Blue V Account Profile

　　刚刚我们说过，企业账号的蓝V标识有可能会让用户产生抵触心理，如果想要解决这个问题，我们也可以通过建立人设来抵消这一点。

　　As we just mentioned, the blue V logo on corporate accounts may create resistance among users. If we want to solve this problem, we can also offset it by establishing a persona.

　　比如说培训机构想要体现信任背书，可以塑造行业专家、资深老师的形象，美食推荐可以塑造吃货的形象等等，能够在用户的印象中留下“专业、可靠”的印象。

　　For example, if training institutions want to demonstrate trust endorsement, they can shape the image of industry experts and senior teachers, and food recommendations can shape the image of foodies, etc., which can leave a "professional and reliable" impression in users' minds.

　　企业蓝V账号垂直领域

　　Vertical Domain of Enterprise Blue V Account

　　大部分的企业账号，都是选择了某一垂直领域收割流量，这样获取的用户更加精准，用户的转化也非常高效。

　　Most enterprise accounts choose a specific vertical field to harvest traffic, which results in more accurate user acquisition and highly efficient user conversion.

　　举例来说，我们可以看【樊登】这个系列的账号，就是矩阵+垂直领域的最佳案例，依据类型细分了职场、育儿、创业等方面，还划分了不同的服务中心等等，几乎所有的账号都在10w粉以上，主号880w。

　　For example, we can take a look at the accounts in the 'Fan Deng' series, which is the best case of matrix+vertical fields. They are subdivided according to types such as workplace, parenting, entrepreneurship, etc. They are also divided into different service centers, etc. Almost all accounts have over 100000 followers and 880000 main accounts.

　　以上就是今天和大家分享的内容了，各位短视频运营的朋友，可以根据自己的情况，参考一下要不要开通蓝V认证。

　　That's all for today's sharing. For short video operators, you can refer to whether to open Blue V certification based on your own situation.

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　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.