做一件事，都讲究方式方法，企业要想坐好短视频，我们先制定一份有效的营销策略是短视频营销的关键，因为它能够指导企业在短视频平台上进行有效的推广和宣传。

When doing something, we all pay attention to methods and methods. If a company wants to sit well in short videos, we first develop an effective marketing strategy, which is the key to short video marketing because it can guide the company to effectively promote and advertise on short video platforms.

不是靠头脑一热，走一步看一步就能做好的，以下是一些企业做短视频常见的营销策略的分享，我们一起来看看吧~

It's not something that can be done with just one thought and one step at a time. Here are some common marketing strategies shared by companies when making short videos. Let's take a look together~

1、品牌故事

1. Brand Story

我们的内容定位，可以是通过短视频讲述品牌的故事和理念，让用户更深层次、更好地了解品牌。

Our content positioning can be to tell the brand's story and philosophy through short videos, allowing users to have a deeper and better understanding of the brand.

比如很多国货品牌就是如此，其实人们对于国货品牌的认知，也是最近几年才通过短视频这些社交平台才有了新活力。

For example, many domestic brands are like this. In fact, people's understanding of domestic brands has only recently gained new vitality through social platforms such as short videos.

这种策略方法不仅可以帮助企业建立品牌形象，提高品牌知名度和美誉度，还能让消费者，有更多参与感和认同感。

This strategic approach can not only help companies establish brand image, improve brand awareness and reputation, but also provide consumers with more sense of participation and identification.

2、产品展示

2. Product Display

企业通过短视频展示产品的特点和优势，这是大家一致的做法。

It is a common practice for enterprises to showcase the characteristics and advantages of their products through short videos.

但是这样千篇一律的拍产品，说产品优势，用户对这种视频，已经产生“抗体”了。

But by blindly filming products like this, users have already developed an "antibody" towards the product's advantages.

如何将这一类型，拍活、拍好、拍出创意，才是我们后续发力的点。

How to liven up, shoot well, and create creativity for this type is the focus of our future efforts.

我们要知道，一人计短，二人计长，做账号，总会有瓶颈期，如果不做，成本也出去了。

We need to know that one person calculates the short and two people calculate the long. When creating an account, there will always be a bottleneck period. If we don't do it, the cost will also go out.

这种前不能走，后不能退的境况，我们可以联系代运营公司，利用自己招团队的成本，去将自己的账号盘活岂不更好。

In this situation where we cannot leave before and cannot retreat later, we can contact a proxy operation company and use the cost of recruiting our own team to activate our account, wouldn't it be better.

3、用户案例

3. User stories

还有一种，比较实在的，就是通过短视频展示用户使用产品的案例和效果，可以让用户更有信心购买产品。

Another practical approach is to showcase user cases and effects of using the product through short videos, which can give users more confidence in purchasing the product.

利用用户的使用效果做背书，大家都说好，总比自卖自夸更有说服力。

Using user experience as an endorsement, as everyone agrees, is always more convincing than boasting.

这种策略可以帮助企业建立用户的信任感，提高销售转化率。

This strategy can help businesses establish user trust and improve sales conversion rates.

企业需要根据自己的目标和定位，制定出合适的营销策略，并不断优化和调整策略以适应市场变化和用户需求的变化。

Enterprises need to develop appropriate marketing strategies based on their own goals and positioning, and continuously optimize and adjust strategies to adapt to market changes and changes in user needs.