发现一个很神奇的事情，短视频营销近年来已经成为各大企业和个人争夺市场份额的重要手段。

It has been discovered that short video marketing has become an important means for major enterprises and individuals to compete for market share in recent years.

其核心在于内容的打造，优质的内容是吸引和影响用户、促进传播的关键。

The core lies in the creation of content, and high-quality content is the key to attracting and influencing users and promoting dissemination.

我们也总结了，一条优质的短视频内容应具备以下几个【关键特征】：

We have also summarized that a high-quality short video content should have the following key features:

1、趣味性：

1. Fun:

我们都知道短视频的特点是短、平、快，所以想要在最短的时间内，就抓住用户的目光，是很 重要的，这就要求你的视频内容应该足够有趣，有吸引力，能激发用户的兴趣和好奇心。

We all know that the characteristics of short videos are short, flat, and fast, so it is important to catch the attention of users in the shortest possible time. This requires that your video content should be interesting, attractive, and able to stimulate user interest and curiosity.

这一点至关重要，因为有趣的内容能够迅速抓住用户的眼球，让他们愿意花费时间观看并分享。

This is crucial because interesting content can quickly catch the user's attention and make them willing to spend time watching and sharing.

2、价值性：

2. Value:

如果我们的视频，只是一味的推送我们的产品有多么多么好，对于正好有需求的用户来说，自然是没问题，但是对于我们没有需求的用户，只会觉得这个广告生硬且乏味，没有给自己带来任何好的体验。

If our videos only push how good our products are, it is naturally not a problem for users who happen to have a demand, but for users who do not have a demand, they will only find the advertisement rigid and boring, without bringing any good experience to themselves.

所以我们的内容，不能只推送产品营销，而更加注重内容所具备的实用价值，为用户提供有价值的信息或帮助解决实际问题，满足用户的需求。

So our content should not only push product marketing, but also focus more on the practical value of the content, providing users with valuable information or helping to solve practical problems, and meeting their needs.

这种价值可以是知识性的，如教程、科普等；

This value can be knowledge-based, such as tutorials, popular science, etc;

也可以是娱乐性的，如音乐、舞蹈等。

It can also be entertaining, such as music, dance, etc.

只有提供用户所需的价值，才能让短视频具备长久的吸引力。

Only by providing the value that users need can short videos have long-term appeal.

3、情感共鸣：

3. Emotional resonance:

人的情绪本来就很容易受到影响，如果是一件开心的事情，大家也会跟着一起开心。

People's emotions are naturally easily influenced, and if it's a happy thing, everyone will also be happy together.

所以我们的内容，想要引起用户的情感共鸣，也是一大“出路”。

So our content, in order to evoke emotional resonance among users, is also a major way out.

找到合适的话题和角度，让用户在观看过程中产生共鸣，是短视频传播的重要手段。

Finding appropriate topics and perspectives to resonate with users during the viewing process is an important means of short video dissemination.

4、创意独特：

4. Unique creativity:

企业做短视频，我们的内容应具备创新元素，打破常规，给用户留下深刻印象，增加记忆点。

When enterprises create short videos, our content should have innovative elements, break conventions, leave a deep impression on users, and increase memory points.

因为只有独特的创意才能让短视频在众多内容中脱颖而出，深入人心。

Because only unique creativity can make short videos stand out and deeply ingrained in people's hearts among numerous contents.

不论是近期短暂爆火的于文亮，还是靠ai创意爆火的内容，都是凭借独特的形象和创意内容，吸引了大量粉丝。

Whether it's Yu Wenliang, who has briefly become popular recently, or the content that has become popular through AI creativity, they have attracted a large number of fans with their unique image and creative content.