什么是网站优化?简单来说就是给网站排名,而且是用纯自然流量给网站带来好的营销效果,让更多的人知道,免费获取流量和竞价不一样,所以,自己的网站想要有排名,建议你前期做好这6个地方,基本有排名。
What is website optimization? Simply speaking, it is to rank the website, and it is to use pure natural traffic to bring good marketing effect to the website, so that more people know that getting traffic for free is not the same as bidding, so, one’s own website wants to have ranking, i suggest you do a good job in the early 6 places, the basic ranking.
下面鑫诺商就网站排名这一块的问题给大家讲解一下,希望能帮助大家把网站排名提升上来:
The following Xinnuoshang on the site ranking of this problem to explain to you, I hope to help you to improve the site ranking up:
获得一个好的搜索引擎排名,大多数企业只能搜索自己的公司名或词才能看到自己的网站,而搜索其他关键字网站完全不见踪影。一个搜索引擎是怎样给网站排名的?决定搜索引擎排名的因素很多,搜索引擎排名的算法也不是由一个人来做的,是由几千位技术人员设计的,所以想要完全掌握搜索引擎的算法是不可能的,但是搜索引擎的算法怎么变有很多因素肯定是不会改变的,今天我们来说一下影响搜索引擎排名的主要因素有哪些?
Get a good search engine rankings, most businesses can only search their company name or brand word to see their site, and search other keyword sites completely disappeared. How does a search engine rank websites? There are many factors that determine search engine ranking, and the search engine ranking algorithm is not made by one person, it is designed by thousands of technicians, so it is impossible to master the search engine algorithm completely, but the search engine algorithm how to change many factors certainly will not change, today we will talk about the main factors that affect the search engine rankings?
1、网站与搜索关键字的关系
1. The relationship between your site and your search keywords
站点主题与关键词匹配非常重要,网站主题和内容保持一致也是这一道理,如果站点跨域发布导流内容,会被搜索识别,被判罚的例子不少。并且,如果用户搜索的关键字和你的网站是相关的,用户在网站内转化的点击也会很高。
Site theme and keyword matching is very important, the site theme and content to keep consistent is the same principle, if the site cross-domain publishing diversion content, will be identified by search, fined many examples. Also, if a user searches for a keyword that is relevant to your site, the conversion rate will be high.
2、搜索关键字的内容和关联
2. Search for keyword content and associations
现在百度和其它搜索引擎都越来越重视内容生态的维护,让更多的原创作者获得更多的收益,内容主题与搜索关键词的相关性越高,就有机会获得排序待见。简而言之,如果网站的内容足够丰富,能够满足搜索用户的所有需求,那么一般这样的内容,展现和点击肯定不会差到哪里。
Now Baidu and other search engines are paying more and more attention to the maintenance of the content ecology, so that more original creators get more income, content topics and search keywords more relevant, there is a chance to be ranked. In short, if the content of the site is rich enough to meet all the needs of search users, then the general such content, display and click certainly won’t be any worse.
3.济南网站优化及时性
Jinan website optimization timeliness
像新闻这样具有时效性的内容,发现热点,并且内容能被搜索引擎发现,那么相信在流量上你也能得到更多。
If you can find timely content like news, find hot spots, and find content that can be found by search engines, you’ll probably get more traffic, too.
4、访问网站的速度
4. Speed of website visits
站点访问速度一定要特别注意,百度前段时间推出的闪电算法就是针对接入速度,尤其是访问速度较差的网站,而且百度搜索资源平台上发布了移动搜索建站优化白皮书,大家可以多学习一下,按照规则来。
Site visit speed must pay special attention, Baidu introduced some time ago the lightning algorithm is aimed at access speed, especially to visit the site with poor speed, and Baidu search resources platform released a mobile search site optimization white paper, we can learn more, in accordance with the rules.
5.评价网站
5. Evaluating websites
网站的评价也可以说是网站的性,站长圈所说的权重,是根据网站的大小、历史表现、网站关系等多个维度进行综合评定,对于我们而言,对于我们而言,一时半会是肯定无法提高网站的评价,只是努力做好内容做好用户体验,等着度娘或其他搜索引擎。
The evaluation of the website can also be said to be the authority of the website. The weight said by the webmaster circle is a comprehensive evaluation based on the size of the website, its historical performance, its relationship with the website and other dimensions. For us, for us, it will certainly not improve the evaluation of the site, just try to do a good job of content user experience, waiting for girly or other search engines.
6、网站内外链
6. Inside and outside the site
尽管搜索引擎算法的不断更新,
济南网站优化对网站内外链接的影响越来越小,但由于网站内链的合理合理,使得搜索引擎的蜘蛛抓取网站,提高了被收录的几率。
Although the search engine Algorithm is constantly updated, Jinan website optimization has less and less impact on the site inside and outside the link, but because the site inside the link is reasonable, so that the search engine spiders grasp the site, improve the probability of inclusion.