如何打造吸引用户的企业官网？建站指南

How to create an attractive corporate website that attracts users? Website Building Guide

在开始建设企业官网之前，一定要进行全面的规划。需要明确网站要展示哪些内容、需要哪些功能以及用户喜欢浏览怎样的网站。

Before starting to build a corporate website, it is necessary to conduct a comprehensive planning. It is necessary to clarify what content the website should display, what functions are needed, and what kind of website users like to browse.

导航栏目：

Navigation section:

导航条是网站的路标和分类名称，应该放在页面的显眼位置，让用户第一时间看到并找到所需信息。

The navigation bar is the signpost and category name of a website, which should be placed in a prominent position on the page to allow users to see and find the information they need in the first place.

网站的栏目层级应尽量控制在三层以内，减少用户点击次数，提高用户体验。

The column hierarchy of the website should be controlled within three layers as much as possible to reduce user clicks and improve user experience.

产品展示：

Product Display:

产品展示区应包括列表页面和详情页面。

The product display area should include a list page and a details page.

列表页面展示产品的标题、图片和基本信息（如型号、规格等），通过分页展示更多内容。

The list page displays the product's title, image, and basic information (such as model, specifications, etc.), with more content displayed through pagination.

详情页面提供产品的详细介绍，可以上传多张图片展示。

The details page provides a detailed introduction to the product, and multiple images can be uploaded for display.

产品分类最好控制在两级以内，设置搜索功能，方便用户快速找到所需产品。

It is best to keep product classification within two levels and set up a search function to facilitate users in quickly finding the products they need.

案例展示：

Case Study:

成功案例展示能够增加用户对企业的信任感，显示企业的实力和专业度。

The display of successful cases can increase users' trust in the enterprise and demonstrate its strength and professionalism.

搜索表单：

Search form:

网站应提供全站搜索功能，帮助用户快速找到所需内容，提升用户体验。

The website should provide a full site search function to help users quickly find the content they need and enhance the user experience.

文章资讯系统：

Article Information System:

展示公司新闻或其他资讯，提升企业的专业形象和权威性。

Display company news or other information to enhance the professional image and authority of the enterprise.

内容应定期更新，可以包含文字、图片和视频等多种形式。

The content should be updated regularly and can include various forms such as text, images, and videos.

荣誉资质：

Honor and Qualification:

展示企业获得的各种荣誉证书和专利，让用户了解企业的实力和信誉。

Display various honor certificates and patents obtained by the enterprise, allowing users to understand the strength and reputation of the enterprise.

招聘系统：

Recruitment system:

发布招聘信息，支持在线投递简历功能，方便企业获取优秀人才。

Publish recruitment information, support online resume submission function, and facilitate enterprises to obtain outstanding talents.

会员管理：

Membership Management:

提供用户注册、登录、修改密码等功能，设置会员权限，管理会员下载资料和访问特定内容。

Provide functions such as user registration, login, and password modification, set membership permissions, manage member downloads of materials, and access specific content.

附件下载：

Attachment download:

后台上传相关附件，供访客下载，提供方便的资源获取途径。

Upload relevant attachments in the background for visitors to download and provide a convenient way to obtain resources.

SEO设置：

SEO settings:

在首页和内页添加关键词优化，提升网站的搜索引擎友好度和排名。

Add keyword optimization on the homepage and inner pages to enhance the website's search engine friendliness and ranking.