一、选择渠道

1、 Select channel

短视频渠道运营非常重要，每个内容渠道的用户调性和内容定位都有区别，如果你做的是垂类细分领域的内容，要详细研究每个渠道平台对于内容的需求和用户的喜好，才有可能做好运营。对于重点渠道，都需要精细化运营，专人一对一拜访和维护，也是很重要的。

The operation of short video channels is very important. The user tone and content positioning of each content channel are different. If you are doing content in a vertical and segmented field, you need to study in detail the content needs and user preferences of each channel platform in order to operate well. For key channels, refined operations and one-on-one visits and maintenance by dedicated personnel are also important.

二、坚信内容为王

2、 Believe firmly that content is king

短视频也依然是以内容为核心的一种营销方式。考虑到运营的目的，内容的策划生产，都需要为增长服务，因此，内容的生产环节要紧密和渠道运营、用户运营贴合，结合大数据的收集和整理，形成一个更加全面、更加精细的过程。

Short videos are still a marketing method centered around content. Considering the purpose of operation, the planning and production of content need to serve growth. Therefore, the production process of content should be closely integrated with channel operation and user operation, combined with the collection and organization of big data, to form a more comprehensive and refined process.

三、和用户保持互动

3、 Maintain interaction with users

短视频的用户交流互动非常重要，用户运营可以简单理解为和用户产生深度交互，最终的目的就是提升用户活跃度、用户黏性，让用户可以长期持久地对内容产品产生关注和兴趣。用户运营最基础的就是评论区、弹幕区的管理，回答用户的直接留言问题，为用户提供更多一对一的、具有个性化的服务。

The user communication and interaction of short videos are very important. User operation can be simply understood as deep interaction with users, with the ultimate goal of increasing user activity and stickiness, so that users can generate long-term and lasting attention and interest in content products. The most fundamental aspect of user operation is the management of the comment and barrage areas, answering users' direct message questions and providing them with more one-on-one, personalized services.

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