1. 网站内容是最重要的核心价值网站最重要的不是视觉，也不是架构，而是内容。网站建设公司对于内容的掌握程度和素材的制作能力是影响整体效果的关键。好的网站能够通过内容说服陌生客户购买，通常是因为内容的力量，而不是花俏的动画和视觉设计。例如，网站内容表达必须明确，内容要包含示意图、流程图、比较表、统计表等，产品描述必须详细易懂，需要突显企业的服务优势，内容设计必须吸引客户的注意力，自我阐述为什么要购买我们的产品和服务，使用影音介绍服务，以及展示当前的优惠活动等。定制针对目标受众的内容可以解决客户问题，引起客户共鸣，网站内容是转化的重要要素之一。

1. Website content is the most important core value. The most important aspect of a website is not its visual or architectural design, but its content. The level of content mastery and material production ability of website construction companies are key factors affecting the overall effect. A good website can persuade unfamiliar customers to purchase through its content, usually because of the power of the content, rather than fancy animations and visual design. For example, website content expression must be clear, including diagrams, flowcharts, comparison tables, statistical tables, etc. Product descriptions must be detailed and easy to understand, highlighting the service advantages of the enterprise. Content design must attract customers' attention, self explain why they want to purchase our products and services, use audio-visual introductions to introduce services, and display current promotional activities. Customizing content targeted at the target audience can solve customer problems, resonate with customers, and website content is one of the important elements for conversion.

2. 高排名的网站架构"内容为王，架构为后"，网站建设除了内容以外，最重要的就是高排名的网站架构。SEO是带来最大流量的网络营销方式，有着良好的架构才能有好的SEO排名。网站建好之后再优化架构几乎来不及，最好是一开始就找懂SEO的网站建设公司来设计网站。这样不仅可以节省沟通时间和制作成本，还可以确保架构的质量。如果架构没做好，就无法被搜索引擎收录。没有被收录的网站，SEO营销就是零分，转化机会也会大大减少。

2. The architecture of high ranking websites follows the principle of "content is king, architecture comes last". Apart from content, the most important aspect of website construction is the architecture of high ranking websites. SEO is the online marketing method that brings the maximum traffic, and having a good architecture is essential for achieving good SEO rankings. After the website is built, it is almost impossible to optimize the architecture. It is best to find a website construction company that understands SEO from the beginning to design the website. This not only saves communication time and production costs, but also ensures the quality of the architecture. If the architecture is not done well, it cannot be indexed by search engines. Websites that are not indexed will receive zero points in SEO marketing, and their conversion opportunities will be greatly reduced.

3. 视觉设计是网站的第一印象网站的视觉设计是访问者第一眼的印象，也是影响他们是否停留的重要因素。因此，网站版型设计必须简单易懂，资讯架构安排也要清晰明了，不能让用户在网站里迷路。视觉设计必须协调，尤其是颜色、对比、平衡和逻辑。视觉化设计可以提升内容的可读性，过多的设计和动画是不必要的。搜索引擎也明确定义了不建议使用的网站建设，例如文件过大的动画和图片、没有压缩的图片和代码、过小的文字和间距等。优质的网站视觉设计可以留住访客，留住访客才有机会转化订单和增加询问。

Visual design is the first impression of a website, and it is also an important factor that affects whether visitors stay or not. Therefore, the website layout design must be simple and easy to understand, and the information architecture arrangement must also be clear and concise, so as not to let users get lost in the website. Visual design must be coordinated, especially in terms of color, contrast, balance, and logic. Visual design can enhance the readability of content, and excessive design and animation are unnecessary. Search engines also clearly define website constructions that are not recommended, such as animations and images with excessively large files, uncompressed images and code, and text and spacing that are too small. High quality website visual design can retain visitors, who have the opportunity to convert orders and increase inquiries.

4. 使用者体验让网站非常顺手拥有优质的内容、高排名的架构和美好的视觉之后，接下来就是提升使用者体验。使用者体验是网站设计的重要细节，它会影响访客在网站上的体验感受。例如，习惯的功能位置、清晰明了的在线客服按钮、明显的呼叫行动链接、良好的浏览路径、明确的网站信息架构、清晰的导航栏、完整的联系信息和网站地图等。优化每个环节的使用者体验，都能帮助客户在浏览网站的过程中得到最佳体验，同时也会影响转化率。

4. User experience makes the website very user-friendly. After having high-quality content, high ranking architecture, and beautiful visuals, the next step is to enhance the user experience. User experience is an important detail in website design, which can affect visitors' experience and feelings on the website. For example, habitual functional locations, clear online customer service buttons, obvious call action links, good browsing paths, clear website information architecture, clear navigation bars, complete contact information, and website maps. Optimizing the user experience at every stage can help customers get the best experience while browsing the website, while also affecting conversion rates.

5. 建立网站数据系统以进行精确分析在完成内容、架构、视觉和使用者体验之后，你知道当前的转化效果数据吗？为了准确掌握网站数据，网站必须安装数据系统和使用者足迹系统。比如，百度统计就是一个很好的数据工具。建立各种数据分析和网站事件之后，我们就可以了解客户的网页参与率、受欢迎的内容、客户点击的链接、浏览路径、到达页面的流量等。从这些数据中寻找线索，结合网站建设和数据分析，才能有效提升转化率。

5. Establish a website data system for precise analysis. After completing the content, architecture, visual, and user experience, do you know the current conversion performance data? In order to accurately grasp website data, the website must install a data system and a user footprint system. For example, Baidu Analytics is a great data tool. After establishing various data analyses and website events, we can understand the customer's webpage engagement rate, popular content, links clicked by customers, browsing paths, traffic to the page, and more. Finding clues from these data, combined with website construction and data analysis, can effectively improve conversion rates.

6. 使用高效的内容管理系统让管理更加方便无论是内容、网站架构、视觉设计还是使用者体验，都需要一个高效的内容管理系统（CMS）来快速简单地管理网站内容。虽然它不直接影响转化率，但是拥有高效的CMS可以节省很多编辑时间，同时也减少与网站建设公司的沟通和修改时间。CMS可以让你快速更新信息、建立SEO结构数据、快速更换设计图表、调整使用者体验元素、建立第三方代码、建立自动翻译、接入搜索引擎评论、接入Line机器人消息等。工作顺畅，转化也会顺畅进行。

6. Using an efficient content management system makes management more convenient. Whether it's content, website architecture, visual design, or user experience, an efficient content management system (CMS) is needed to quickly and easily manage website content. Although it does not directly affect conversion rates, having an efficient CMS can save a lot of editing time and also reduce communication and modification time with website construction companies. CMS allows you to quickly update information, establish SEO structure data, quickly replace design charts, adjust user experience elements, create third-party code, create automatic translation, access search engine comments, access Line bot messages, and more. Work smoothly, and conversion will also proceed smoothly.

7. 设计网站的营销漏斗非常重要网站设计不仅仅是把内容制作成网站，如果想要实现良好的转化，就需要设计一个属于网站的营销漏斗。从吸引客户进入网站的各种营销方式开始，然后设计内容引起他们的共鸣，进而考虑购买。设计呼叫行动，使他们下单。整个过程就是一个网站的营销漏斗。如果每个环节都做得不好，就会前功尽弃。例如，忘记放置呼吁客户下单的CTA（呼叫行动）按钮，优惠活动信息不明显，产品介绍流于形式没有说服力，没有放置能够提升认同的商品评论等。营销漏斗需要与网站建设和数据分析相结合，不断调整，才能有效提升转化率。

7. Designing a marketing funnel for a website is very important. Website design is not just about making content into a website. If you want to achieve good conversion, you need to design a marketing funnel that belongs to the website. Starting with various marketing methods to attract customers to the website, then designing content to resonate with them, and finally considering purchasing. Design call actions to make them place orders. The entire process is like a marketing funnel for a website. If every aspect is not done well, all previous efforts will be in vain. For example, forgetting to place the CTA (Call to Action) button that calls on customers to place orders, unclear promotional information, product introductions that are superficial and lack persuasiveness, and not placing product reviews that can enhance recognition. The marketing funnel needs to be combined with website construction and data analysis, constantly adjusted, in order to effectively improve conversion rates.