在当今社交媒体和互联网的时代，短视频平台如今已经成为了人们获取信息、娱乐放松的主要渠道之一。

In today's era of social media and the Internet, short video platform has become one of the main channels for people to obtain information, entertainment and relaxation.

越来越多的人投入到短视频创作中，渴望能通过短视频实现变现目标。

More and more people are investing in short video creation, hoping to achieve monetization goals through short videos.

面对如此激烈的竞争，应该怎么让自己和产品脱颖而出？答案是：人设。

How can one stand out with their products in the face of such fierce competition? The answer is: character design.

人设的重要性

The Importance of Character Design

建立个人品牌形象通过定位自己在短视频中的角色和特点，创作者可以塑造出一个独特、有个性的形象，从而吸引更多的观众和粉丝。例如抖音创作者@桃黑黑，在日常创作中用“脱口秀”的方式讲述自己与家人、朋友之间的故事，吸引了大批粉丝；同时因为他经常穿一件红黑色的卫衣，所以粉丝们一见到那件衣服就会条件反射联想到他。基于其独具特色的人设，众多品牌方（KFC、金拱门、瑞幸等）均联系投放广告。桃黑黑账号视频

By positioning their role and characteristics in short videos, creators can create a unique and distinctive image that attracts more viewers and fans. For example, Tiktok creator @ Tao Heihei used "talk show" to tell stories with his family and friends in his daily creation, attracting a large number of fans; At the same time, because he often wears a red and black hoodie, fans will instinctively associate him with that outfit. Based on its unique character, many brand partners (KFC, Golden Arches, Luckin Coffee, etc.) have contacted to place advertisements. Peach Blossom Black Account Video

提高观众粘性一个明确的人设定位可以帮助创作者吸引到一群具有相似兴趣爱好或者共同需求的观众。当创作者在短视频中展现出与观众群体紧密相关的内容时，观众会对其产生共鸣和认同感，从而增加观看视频的黏性。例如对化妆变美有要求的受众会重点关注美妆博主；对相关行业知识有兴趣的也会针对性的去寻找创作者。这也是设立垂直人设的必要性之一，只有你对受众提供价值，受众才会持续关注你。美妆博主 @话梅 主页视频封面标题圈定人群 迅速吸睛

Improving audience stickiness: A clear character positioning can help creators attract a group of viewers with similar interests, hobbies, or common needs. When creators present content closely related to the audience in short videos, the audience will resonate and identify with it, thereby increasing the stickiness of watching the video. For example, audiences who have requirements for makeup to become beautiful will focus on beauty bloggers; Those who are interested in relevant industry knowledge will also search for creators with targeted approaches. This is also one of the necessities of establishing a vertical persona, as only when you provide value to the audience will they continue to pay attention to you. Beauty blogger @ Huamei homepage video cover title delineates the audience and quickly attracts attention

与其他创作者的差异化竞争短视频平台上创作者众多，竞争激烈。一个明确的人设定位可以帮助创作者与其他创作者进行差异化竞争。通过展现自己与众不同的特点和风格，创作者可以在众多创作者中脱颖而出，吸引更多的观众关注。例如你是一位火锅店老板，别的老板都在发锅底怎么做、今天生意如何，你发的是通过火锅店洞察到的社会百态、人间冷暖，差异化就会凸显出来。再比如同样是旅拍博主，大多数账号都在发原片和成片对比，你在视频中加入一些与客户互动的有趣镜头和摄影圣经，既能展示你挑选地点和指导姿势的专业性，还能加强视频的趣味性，人设差异化进一步加强。@小不点与世姐的火锅店 主页视频

There are numerous creators on short video platforms who compete fiercely with other creators for differentiation. A clear character positioning can help creators differentiate themselves from other creators in competition. By showcasing their unique characteristics and style, creators can stand out among numerous creators and attract more audience attention. For example, if you are a hot pot restaurant owner and other owners are all discussing how to make the pot bottom and how business is doing today, you are sharing insights into the various social phenomena and human warmth and coldness through the hot pot restaurant, highlighting the differentiation. For example, as a travel photography blogger, most accounts are comparing original and finished films. Adding some interesting shots and photography classics that interact with customers in your videos can not only showcase your professionalism in selecting locations and guiding posture, but also enhance the fun of the video and further differentiate the character design@ Xiaobudian and Shijie's Hot Pot Restaurant Homepage Video

在短视频运营中，打造人设?是至关重要的。一个鲜明的人设可以帮助创作者在众多竞争者中脱颖而出，增加观众的信任度，从而达到变现的目的。通过明确的定位、持续的内容输出和与观众的互动交流，可以逐步建立起自己的人设，并不断优化和调整。只有这样，才能在短视频运营的道路上走得更远。

Creating a persona in short video operations? It is crucial. A distinctive persona can help creators stand out among numerous competitors, increase audience trust, and ultimately achieve monetization goals. Through clear positioning, continuous content output, and interactive communication with the audience, one can gradually establish their own persona and continuously optimize and adjust it. Only in this way can we go further on the road of short video operation.