1.选择合适的投放平台：抖音短视频广告可以在抖音、火山小视频等平台投放，选择合适的平台可以更好地锁定目标受众。

1. Select a suitable launch platform: Tiktok short video ads can be launched on Tiktok, Volcano small video and other platforms. Choosing a suitable platform can better target the target audience.

2.精准定位目标受众：在投放广告前，需要根据产品或服务的特点，选择合适的受众群体，进行精准定位。

2. Precise targeting of the target audience: Before advertising, it is necessary to select the appropriate audience based on the characteristics of the product or service for precise positioning.

3.制作优质的视频内容：视频内容需要有吸引力，能够吸引受众的注意力，同时要符合受众的口味和需求，让受众产生共鸣。

3. Creating high-quality video content: The video content needs to be attractive, able to attract the audience's attention, while also meeting the audience's taste and needs, and resonating with them.

4.设定合适的投放策略：根据受众的特点和需求，制定合适的投放策略，包括投放时间、投放地域、投放频次等。

4. Set appropriate advertising strategies: Based on the characteristics and needs of the audience, develop appropriate advertising strategies, including advertising time, advertising location, advertising frequency, etc.

5.优化广告效果：在投放过程中，需要不断监测广告效果，根据数据进行调整和优化，提高广告的转化率和ROI。

5. Optimize advertising effectiveness: During the advertising process, it is necessary to continuously monitor advertising effectiveness, adjust and optimize based on data, and improve advertising conversion rate and ROI.

注意事项：高清视频有利于优质的流量推荐，低清晰度容易导致视频不推荐。建议的分辨率是1080*1920，同样的视频内容，这个分辨率给的推荐最多，而且因为手机端口传视频会压缩视频，所以如果想要画质更加清晰的话，最好用电脑端上传内容。

Attention: High definition videos are beneficial for high-quality traffic recommendations, while low definition videos can easily lead to not being recommended. The recommended resolution is 1080 * 1920. For the same video content, this resolution is the most recommended, and because video transmission through the mobile port compresses the video, it is best to upload content on a computer for clearer image quality.

如果达不到这个分辨率要求，可以退而求其次，但是一定要保证视频和图片的宽高比都是9：16。并且抖音需要升级到最新版本，视频画面无过度曝光、无过暗或卡顿。

If the resolution requirement is not met, it can be taken second, but it is important to ensure that the aspect ratio of the video and images is 9:16. In addition, Tiktok needs to be upgraded to the latest version, and the video picture is not overexposed, too dark or stuck.

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