1.定位:立人设
1. Positioning: Erecting personnel
一眼就清楚你这个账号是做什么的?
What does your account do at a glance?
为什么要关注你?
Why should I pay attention to you?
关注你能为粉丝带来什么好处?
What benefits can following you bring to fans?
主要呈现:头像、昵称、背景图、个人简介
Main presentation: avatar, nickname, background image, personal profile
2.内容垂直:
2. Vertical content:
普通人做博主想快速涨粉，内容垂直是更有保障的。当你持续发布同一个领域的内容、小红书的账号权重也会更高。(只有让别人有获得感你的存在才有价值，开心的情绪或者推荐了好的物品都是获得感)
Ordinary bloggers want to quickly increase their followers, and vertical content is the most secure. When you continue to publish content in the same field, the account weight of Xiaohongshu will also be higher. (Your existence is only valuable if it gives others a sense of gain, and a happy mood or recommending good items is a sense of gain.)
3.图文统一突出:
3. Unified and prominent graphics and text:
小红书的平台属性归根还是图文为主的平台，用户画像也以年轻一二线女性为主、视觉很好，整体画面统一就赢了一大半!

The platform attribute of Xiaohongshu is still primarily based on graphics and text, and the user profile is mainly composed of young first and second tier women with good visual effects. The overall unified graphics have won more than half!
4.有节奏的更新:固定时间
4. Rhythmic updates: fixed time
流量较大的时间点:7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
Time points with high traffic: 7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
5.寻找对标账号:先模仿再超越!拆解账号，并收集同一领域的十篇案例，进行拆解。
5. Find benchmark accounts: imitate first and then surpass! Disassemble the account and collect ten popular cases in the same field for disassembly.
案例拆解:选题、文案结构、图片布局、
Demolition of popular cases: topic selection, copy structure, image layout
7.信心+平常心:不要被数据带着跑!我想这一点大家都会有很强的代入感
7. Confidence+Normality: Don't be carried away by data! I think everyone will have a strong sense of immersion in this point
8.不要随便删图文，会影响权重，可隐藏。
8. Do not randomly delete images and text, as it will affect the weight and can be hidden.
关键:找到自己热爱并擅长的领域、因为坚持下去很重要!
Key: Find the field you love and excel in, because sticking to it is important!