【摘要】短视频用非常短暂的时间完成了一个可以传播的视频内容，以视频形式传播的内容，各大平台的短视频也已经风生水起。看似容易的背后，也包括了很多很多流程和细节。那么，短视频运营包括哪几个方面呢?今天就跟随小编一起来了解下吧!
[Abstract] Short video has completed a video content that can be spread in a very short time. For the content that is spread in the form of video, short video on various platforms has also become popular. Behind the seemingly easy, there are also many processes and details. So, what are the aspects of short video operation? Follow Xiao Bian today to understand!
一、选择渠道
1、 Select channel
短视频渠道运营非常重要，每个内容渠道的用户调性和内容定位都有区别，如果你做的是垂类细分领域的内容，要详细研究每个渠道平台对于内容的需求和用户的喜好，才有可能做好运营。对于渠道，都需要精细化运营，专人一对一拜访和维护，也是很重要的。对内，每个渠道都会有来自用户的信息反馈，则需要针对不同渠道去策划和制定不同的运营策略和内容产品策略。渠道运营是跟着渠道以及渠道上的用户喜好走的，并不是一成不变的。
Short video channel operation is very important. The user tonality and content positioning of each content channel are different. If you are working on the content in the vertical subdivision field, you need to study the content needs and user preferences of each channel platform in detail to make it possible to operate well. For key channels, they all need refined operation. It is also important to have one-to-one visits and maintenance by special personnel. Internally, each channel will have information feedback from users, so it is necessary to plan and formulate different operation strategies and content product strategies for different channels. Channel operation follows the channel and its users, and it is not unchangeable.
二、坚信内容为
2、 Believe that content is king
短视频也依然是以内容为核心的一种营销方式。考虑到运营的目的，内容的策划生产，都需要为增长服务，因此，内容的生产环节要紧密和渠道运营、用户运营贴合，结合大数据的收集和整理，形成一个更加全面、更加精细的过程。短视频内容产品的核心是内容，但也一定要明确，此内容并非是靠一两个核心创作人员苦思冥想出来的，而是要结合运营的策略，在一段时间里不断策划和迭代出来的。不可以一蹴而就，也不能以个人喜好来替代用户的喜好。一定要做到中立和客观，真正把短视频内容当作一个互联网产品来对待。
Short video is still a marketing method with content as the core. Considering the purpose of operation, the planning and production of content all need to serve for growth. Therefore, the production process of content should be closely aligned with channel operation and user operation, and combined with the collection and collation of big data to form a more comprehensive and detailed process. The core of short video content products is content, but it must also be clear that this content is not created by one or two core creators, but is planned and iterated over a period of time in combination with the operation strategy. It cannot be achieved overnight, nor can personal preferences replace user preferences. We must be neutral and objective, and really treat short video content as an Internet product.
三、和用户保持互动
3、 Keep interaction with users
短视频的用户交流互动非常重要，用户运营可以简单理解为和用户产生深度交互，更终的目的就是提升用户活跃度、用户黏性，让用户可以长期持久地对内容产品产生关注和兴趣。用户运营更基础的就是评论区、弹幕区的管理，回答用户的直接留言问题，为用户提供更多一对一的、具有个性化的服务。从千人一面，到千人千面，再到一人千面，这不仅仅是未来互联网产品迭代的方向，更是将线下的交流真正搬到线上所要实现的效果。
User communication and interaction of short videos are very important. User operation can be simply understood as deep interaction with users. The ultimate goal is to improve user activity and user stickiness, so that users can pay attention and interest to content products for a long time. The most basic of user operation is the management of comment area and bullet screen area, answering users' direct message questions, and providing users with more one-to-one and personalized services. From "one thousand people, one thousand people, one thousand people" to "one thousand people, one thousand people, one thousand people", this is not only the direction of future Internet product iteration, but also the effect of truly moving offline communication to online.
The above is a detailed introduction to the promotion of Jinan short videos, and we hope it will be helpful to you. If you have any questions, please contact us. We will provide you with our attitude https://www.xinnuoshang.cn
