其实可以从两个大类说起,分别是网站的SEO布局优化和网站的关键词优化。这两方面是SEO非常重要的两方面。需要很多注意要点。关键词我就不多说了,大家都很了解了。页面布局方面其实还是有一定注意事项下面我跟大家一起着重探讨一下。
In fact, we can start from two categories: SEO layout optimization and keyword optimization. These two aspects are very important for SEO. A lot of attention is needed. I won't say more about the key words. We all know them very well. In fact, there are some precautions in page layout. Let me focus on it with you.
页面布局优化:
Page layout optimization:
从网站页面布局优化来说,一个网站从易用性及用户体验上来说,需要对网站的布局进行一个合理的优化,同时我们在融入SEO理念进去,会让我们的效果事半功倍,通过对用户群体的分析和了解,将网站的内容链接进行一个精心的设计布置,使网站的所有内容链接围绕网站和核心关键词来做,依据页面的核心去更新内容。
From the perspective of website layout optimization, first of all, a website needs a reasonable optimization in terms of ease of use and user experience. At the same time, when we integrate the concept of SEO, we will get twice the result with half the effort. Through the analysis and understanding of user groups, we will make a careful design and layout of the content links of the website, Make all content links around the website and core keywords to do, according to the core of the page to update the content.
策划网站核心关键词,按照关键词的重要顺序排列网站栏目层级,分析栏目关键词的用户需求,知道用户想要找什么内容信息,结合主关键词信息,扩展研究产品的特点,进行文案策划,对于用户搜索的比较短的关键词,用户需求是不强烈的,对于用户搜索比较短的关键词可以考虑使用一些栏目页面来做此类关键词。
Plan the core keywords of the website, arrange the column levels according to the important order of keywords, analyze the user needs of column keywords, know what content information users want to find, combine the main keyword information, expand the characteristics of research products, and carry out copywriting planning. For the relatively short keywords searched by users, the user needs are not strong, For users to search relatively short keywords, you can consider using some column pages to do such keywords.
针对关键词进行细分研究,对核心关键词进行归类。企业要做此类关键词可以考虑从企业产品的百科入手,针对产品的各个特点进行细分定位,针对相应的关键词进行分类,布局到各个产品页面。
The key words are subdivided and classified. Enterprises to do such keywords can consider starting from the enterprise product encyclopedia, according to the characteristics of the product segmentation positioning, according to the corresponding keyword classification, layout to each product page.