在你的网站内容没有全部完善好之前，千万不要允许蜘蛛开始抓取你的网站。在谷歌爬虫第一次发现你的独立站时，应该是所有页面都是有比较完善的内容的，比如产品，博客。所以，在建站时，使用robots或者在wordpress安装登录界面，勾选上不让搜索引擎抓取。等你的网站做完，再解除限制。另外，如果是谷歌ads广告投放的落地页，不想与你的原站冲突，落地页不参与seo排名，那么你可以将下方的代码添加到落地页的head区域。
　　Do not allow spiders to start crawling your website until all of its content is complete. When Google crawlers first discover your independent website, it should be that all pages have relatively complete content, such as products and blogs. So, when building a website, use robots or install the login interface on WordPress, and check the box to prevent search engines from crawling. Wait until your website is completed before lifting the restrictions. In addition, if it is a landing page for Google Ads advertising and you do not want to conflict with your original site, and the landing page does not participate in SEO ranking, then you can add the code below to the head area of the landing page.
　　为什么不建议网站未完成前就让谷歌抓取？
　　Why not let Google crawl before the website is completed?
　　你的页面在建站时会进行频繁调整，无论是内容还是各个板块都在不断变化，而且内容不完善。
　　Your page will undergo frequent adjustments during website building, with both content and sections constantly changing and incomplete.
　　这种情况下，让谷歌来抓，会认为你的内容非常混乱，属于低质内容。谷歌无法建立信任。后期上线后也会非常不稳定，你网站效果起来的会很慢，可能需要更长时间的沙盒期（试用期）。
　　In this case, if Google were to capture it, it would consider your content to be very chaotic and low-quality. Google is unable to establish trust. After going online in the later stage, it will also be very unstable, and the effect of your website will be slow, which may require a longer sandbox period (trial period).
　　上线前：建站要做的准备1. 页面和内容完善核心五大类页面板块确定好，对应的内容都要填充好。最重要的你的产品列表，产品详情，每一类产品都要完善，不要出现空页面。你的博客内容，应该和上线后一样，认真去写，符合seo。博客内容建议大于20篇，最佳50篇，且都是高质量的。
　　Before going online: Preparation for website building 1 The core five categories of page sections for page and content improvement should be determined, and the corresponding content should be filled in. The most important thing is to complete your product list, product details, and every type of product, without leaving empty pages. Your blog content should be written with the same level of seriousness as it was after going online, in line with SEO. It is recommended to have more than 20 blog posts, with the best being 50, and all of them should be of high quality.
　　ps:当你的博客页面数量足够多，以及整个网站内容都非常完善，这样上线，蜘蛛会有一个非常高的抓取频次，并且很快能够建立信任，你的网站关键词排名效果出的也会很快！
　　PS: When your blog has a sufficient number of pages and the entire website content is very comprehensive, when you go online, spiders will have a very high crawling frequency and quickly establish trust. Your website's keyword ranking effect will also be very fast!
　　还想说的是，你的内容如果很少，质量也低，匆匆上线，同样难以获得较好的排名效果。
　　What I also want to say is that if your content is scarce and of low quality, rushing online will also make it difficult to achieve good ranking results.
　　2. 基础SEO在建站之前，就应该做关键词调研了，根据词来确定页面和内容。基础的TD，标题，图片，超链接这些标签都要做好。
　　Before building a website, basic SEO should conduct keyword research to determine the page and content based on the keywords. Basic tags such as TD, title, image, and hyperlink should be well done.
　　3. 结构规划网站结构规划的好坏，通常能决定一个站的直接效果。这也是雨沐为什么一直说，网站规划是建站和seo的核心。产品如何去分类，有几级导航结构，每类产品都如何去策划内容？
　　The quality of website structure planning usually determines the direct effect of a website. This is also why Yumu has always said that website planning is the core of website building and SEO. How to classify products, how many levels of navigation structure are there, and how to plan the content for each product category?
　　举个例子：体育用品的地板材料。按照场景划分：羽毛球，篮球，乒乓球地板等。按照材料划分：pvc材料，橡胶材料，PP材料，实木地板材料等。
　　For example, flooring materials for sports equipment. Divided by scene: badminton, basketball, table tennis floor, etc. According to material classification: PVC material, rubber material, PP material, solid wood flooring material, etc.
　　这已经有两种划分方法了，关键在于：根据关键词研究，搜索场景和材料类词的人都有，所以两种分类都要兼顾，你不能舍其一。

　　There are already two classification methods, and the key is that based on keyword research, there are people searching for both scenario and material keywords, so both classifications need to be considered, and you cannot give up one.
　　但是两种都要，你的产品是一样的，页面肯定会有重复。你会怎么办？你的产品菜单怎么划分？
　　But both are required, your product is the same, and there will definitely be duplication on the page. What would you do? How is your product menu divided?
　　这一点非常考验seo人员的能力，不只是考虑建站技术上的实现。请问你找的建站方会为你考虑seo内容上的规划么？
　　This greatly tests the ability of SEO personnel, not just considering the implementation of website building technology. May I ask if the website builder you are looking for will consider planning SEO content for you?
　　我们的建议是，两种分类都要，那产品列表肯定会重复。怎么办？只放一种，另一种作为引用调用。一种是产品列表，一种是解决方案的内容专题。非常适合B端企业。
　　Our suggestion is to have both categories, and the product list will definitely be duplicated. What should I do? Only place one type and call the other as a reference. One is the product list, and the other is the content topic of the solution. Very suitable for B2B enterprises.
　　想要选择产品，就去看材料类的产品列表，没有任何其他内容因素干扰。
　　If you want to choose a product, just look at the list of material products, without any other content factors interfering.
　　而场景类的分类，非常适合做解决方案的专题页面。并做产品上的引导。
　　And the classification of scene classes is very suitable for creating specialized pages for solutions. And provide guidance on the product.
　　ps:虽然不会每个行业的产品都有这种情况，但是从市场营销的角度上来说，用户看你的产品型号不会有什么概念，你的产品卖点还是要结合到实际的使用场景上去，做成解决方案。
　　PS: Although not every industry's product has this situation, from a marketing perspective, users will not have any concept of your product model. Your product selling points still need to be combined with actual usage scenarios to create solutions.
　　总之一句话：做B端，弱化你的产品，丰富你的场景方案，工厂信息。
　　In short, focus on the B-end, weaken your product, enrich your scenario plans, and factory information.
　　列表规划完了，你的页面内容都应该放什么，文案，标题，产品介绍怎么去写？才能提高转化？痛点，优势，用户为什么选择你，打开你页面的第一眼，能否让用户快速知道你是干什么的？所以，想要好的排名效果和转化，每一个页面板块，应该深思熟虑，精雕细琢，有理有据！
　　After completing the list planning, what should be included in your page content? How should you write the copy, title, and product introduction? Can we improve conversion? Pain points, advantages, why do users choose you, and at the first glance when opening your page, can you quickly let users know what you do? So, in order to achieve good ranking results and conversions, every page section should be carefully considered, meticulously crafted, and well founded!
　　4. 总结对于我们来说，建站一定是和SEO相结合的，建站开始，SEO就开始。所有流程的第一步，永远是用户调研，关键词调研。都说网站符合seo，只不过是你的页面标题，描述部署了关键词而已。而内容规划，才是SEO见效的核心。同样是建站，如果着急要做完，着急上线，上述这3点都做不好的话，效果反而会更慢。 如果你正在规划自己的独立站，那么请留出一些时间，去做内容上的规划~
　　4. Summary: For us, website building must be combined with SEO. SEO starts from the beginning of website building. The first step in all processes is always user research and keyword research. It is said that a website complies with SEO, but it is just your page title that describes the deployment of keywords. Content planning is the core of SEO effectiveness. Similarly, when it comes to building a website, if you are in a hurry to complete it and launch it, and cannot do all three of the above points well, the effect will actually be slower. If you are planning your own independent website, please leave some time for content planning~