一、域名注册 + 备案：打响网络第一枪
1、 Domain registration+filing: firing the first shot on the internet
核心 3 要素：
Core 3 elements:
域名选对了吗？
Did you choose the right domain name?
优先「品牌名拼音.com」（如京东jd.com），易记是第一原则，避免复杂符号（如数字 / 特殊字符）。
Prioritize "brand name pinyin. com" (such as JD JD JD. com), with easy memorization as the first principle, and avoid complex symbols (such as numbers/special characters).
注册平台选阿里云 / 腾讯云（合规率 99.8%），年费 60-100 元搞定。
Choose Alibaba Cloud/Tencent Cloud (compliance rate 99.8%) as the registration platform, with an annual fee of 60-100 yuan.
备案必须做！
Filing must be done!
未备案网站会被屏蔽，企业备案需营业执照 + 法人身份证，审核 10-15 天，建议注册后立即提交，别等建站再弄！
Unregistered websites will be blocked. For enterprise registration, a business license and legal representative's ID card are required, and the review process takes 10-15 days. It is recommended to submit the application immediately after registration, instead of waiting until the website is built!
个人 vs 企业备案：企业备案支持经营性网站（如电商），长远更实用。
Individual vs Enterprise Filing: Enterprise filing supports operational websites (such as e-commerce), which is more practical in the long run.
二、建站方式：预算与效果的平衡术
2、 Website building method: Balancing budget and effectiveness
方案 1：自助建站（预算有限选这个）
Option 1: Self built website (choose this option due to limited budget)
适合谁：初创企业 / 个人，预算 1000-2000 元，3 天上线。
Suitable for: Start up companies/individuals, budget 1000-2000 yuan, 3 days online.
怎么做：用 WordPress / 凡科网等工具，拖拽式操作，无需代码。
How to do it: Use tools such as WordPress/Fanke.com, drag and drop operations, no code required.
注意：商用模板需买版权，别用免费版（有法律风险）。
Attention: Commercial templates require copyright purchase, do not use the free version (which carries legal risks).
方案 2：找建站公司（品牌型企业首选）
Option 2: Find a website construction company (preferred for branded enterprises)
优势：定制设计 + 功能扩展（如 CRM 集成），SEO 更友好（收录快 40%）。
Advantages: Customized design+functional expansion (such as CRM integration), SEO friendly (indexed 40% faster).
怎么选：
How to choose:
✅ 看案例：要求 3 个同行业案例，重点查「加载速度」（＜3 秒）和「手机适配」。
✅ Case Study: Require 3 cases from the same industry, with a focus on "loading speed" (<3 seconds) and "phone adaptation".
✅ 问售后：是否含 1 年维护？故障响应时间（≤2 小时为佳）。
✅ After sales: Does it include 1 year of maintenance? Fault response time (preferably ≤ 2 hours).
三、内容 + 推广：让网站活起来
3、 Content+Promotion: Bring the Website to Life
内容填充 3 要点：
Three key points for content filling:
首页 3 秒法则：第一屏讲清「你是谁 + 能提供什么」（例：「10 年经验，专注济南企业官网建设」）。
The 3-second rule on the homepage: On the first screen, explain clearly who you are and what you can provide (e.g. "10 years of experience, focusing on the construction of Jinan enterprise official websites").
案例可视化：用「客户 + 数据」增强信任，如「服务 500 强企业，官网流量提升 200%」。
Case visualization: Enhance trust with "customer+data", such as "serving top 500 companies, increasing website traffic by 200%".
埋关键词：标题 / 正文加行业词（如「济南建站公司」），密度 2%-5%，别堆砌！
Bury keywords: title/body text with industry keywords (such as' Jinan Construction Company '), density 2% -5%, don't pile them up!
上线推广 3 步走：
Three steps for online promotion:
搜索引擎收录：提交百度 / 谷歌站长平台，附 XML 地图，加速收录（百度平均 7 天收录）。
Search engine indexing: Submit to Baidu/Google Webmaster Platform, attach XML map, accelerate indexing (Baidu averages 7 days for indexing).
社交媒体引流：B 端发知乎 / LinkedIn 深度文，C 端拍抖音 / 小红书「网站使用指南」短视频。
Social media drainage: send Zhihu/LinkedIn in-depth articles on the B end, and take short videos of Tiktok/Xiaohongshu "Website Use Guide" on the C end.
数据优化：用百度统计看「跳出率」（＜40% 正常），每周更新 1 篇原创内容，保持搜索引擎好感。
Data optimization: Use Baidu statistics to check the "bounce rate" (<40% is normal), update one original content per week, and maintain search engine favorability.

避坑提醒：新手常踩的 2 个坑
Avoiding pitfalls reminder: 2 pitfalls that beginners often step into
别贪便宜用免费模板：可能有版权风险，且功能受限，后期改更贵！
Don't be tempted by cheap prices and use free templates: there may be copyright risks and limited functionality, making later changes more expensive!

备案材料提前审：营业执照经营范围要和网站内容一致，否则易被驳回，浪费时间！
Advance review of filing materials: The business scope of the business license must be consistent with the website content, otherwise it is prone to rejection and a waste of time!
结语
conclusion
官网是企业的 24 小时业务员，从域名到推广，每个环节都要「精准」：预算有限选自助，品牌优先找定制，内容推广抓核心词和案例。按这 3 步走，低成本也能做出高转化官网！
The official website is the 24-hour salesperson of the enterprise, and every link from domain name to promotion must be "precise": limited budget for self-service, priority for brand customization, and focus on core keywords and case studies for content promotion. Follow these 3 steps to create a high conversion website at low cost!
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