增加粉丝、获取流量、实现变现，这是每一位视频博主都在走的发展之路。涨粉这件事，不止是视频号平台、在任何平台都是备受关注的重要步骤，粉丝多不多、跟定位受众是否贴合，付费能力怎么样，都会影响到后期的视频号变现，今天，为大家分享视频号涨粉可参考的行动路径，助力在快速增加粉丝，吸引对标受众观看你的作品。

Increasing fans, gaining traffic, and realizing monetization are the development paths that every video blogger is taking. The matter of gaining followers is not only an important step for video account platforms, but also a highly anticipated one on any platform. The number of followers, whether it fits the target audience, and the payment ability will all affect the monetization of video accounts in the later stage. Today, we will share with you the action path that can be used to increase followers for video accounts, helping to quickly increase followers and attract benchmark audiences to watch your works.

账号主页吸引关注

Account homepage attracts attention

账号主页，是粉丝认识你、记住你的第一个关口，不仅账号简介要足够吸引人，主页视频封面也要尽量保持统一。

The account homepage is the first gateway for fans to get to know and remember you. Not only should the account profile be attractive enough, but the homepage video cover should also be as consistent as possible.

视频封面宽度统一封面宽度统一：视频号有横屏竖屏2个规格，所有内容尽量统一一种规格；视频封面标题明确清晰02

Uniform video cover width: The video number has two specifications for horizontal and vertical screens, and all content should be standardized in one specification as much as possible; The video cover title is clear and concise 02

把内容的关键信息标在封面上，让用户不必点开也能一目了然，降低用户的识别成本，使其快速识别你这个账号具体内容方向、是否是ta感兴趣的，才更容易引起关注，达到涨粉目的。

Marking the key information of the content on the cover allows users to easily identify it without having to click, reducing the cost of user recognition and enabling them to quickly recognize the specific content direction of your account and whether it is of interest to them, making it easier to attract attention and achieve the goal of gaining followers.

爆款内容选题，涨粉为目的

Topic selection for popular content, with the aim of gaining followers

在自媒体时代，爆款内容永远是吸粉的好方式之一，在视频号也同样如此。视频内容逻辑清晰、言之有物，让观众感觉有价值是爆款内容的不二法门。持续输出优质内容，提升爆款率，也是涨粉的主要方法。不过并不是所有爆款类型都如此，比如话题类爆款就远没有干货类、故事类的爆款涨粉效果明显。

In the era of self media, popular content is always one of the good ways to attract followers, and the same goes for video accounts. Clear and meaningful video content that makes the audience feel valuable is the only way to create explosive content. Continuously producing high-quality content and increasing the popularity rate are also the main methods to gain followers. However, not all types of popular products are like this, for example, topic based popular products are far less effective in gaining followers than dry goods and story based popular products.

爆款文案特点：?与“我”相关、突出利益、追热点、矛盾冲突、营造紧迫气氛、刺激痛点情绪、提供解决方案等等。

Characteristics of popular copywriting:? Related to 'me', highlighting interests, chasing hot topics, conflicts, creating an urgent atmosphere, stimulating pain points, providing solutions, and so on.

活动热点涨粉

Activity hotspots increase followers

活动拉粉，是直接迅速的方式，用一定的小成本付出去直接邀请用户关注与点赞，对于刚刚起步的账号来说，是比较直观有效的涨粉方式。可以通过视频形式发布活动内容，讲清楚活动规则，发布多个视频扩大宣传力度。

Active fan building is a direct and quick way to attract users to follow and like with a certain amount of low cost. For accounts that are just starting out, it is a more intuitive and effective way to increase followers. You can publish activity content in the form of videos, clarify activity rules, and publish multiple videos to expand promotional efforts.

活动形式

Activity format

1. 紧跟节日节点、舆情热点，借势营销。通过借助节日氛围，抓住热议话题，获取大量曝光，激发用户参与热情。2. 品牌推广新赛道。打通视频号活动、朋友圈广告和微信小程序全链路，配合品牌新品发行节点，汇集优质创作者联合发声，触达圈层流量，再以丰厚的礼品加持，引爆活动。3. 分享内容、记录生活式活动。通过把生活中的美好，以合辑形式记录下来，秉承喜欢随缘、参与随心的淡然态度，以润物细无声的方式吸引垂类用户参与，例如#一束花的仪式感、#记录温暖瞬间等活动。4. 串联视频号与公众号，实现双向宣传、双向曝光。以公众号私域流量增加活动热度，让活动在视频号公域流量池中更大程度曝光，吸引流量反哺至公众号进行进一步的转化。

1. Keep up with holiday milestones and public opinion hotspots, and leverage marketing opportunities. By leveraging the festive atmosphere, capturing hot topics, gaining a large amount of exposure, and inspiring users' enthusiasm for participation. 2. New track for brand promotion. Connect the entire chain of video account activities, friend circle advertisements, and WeChat mini programs, cooperate with brand new product release nodes, gather high-quality creators to jointly voice their opinions, reach circle traffic, and then use generous gifts to ignite the activity. 3. Share content and record lifestyle activities. By recording the beauty of life in the form of a compilation, adhering to a calm attitude of liking to follow fate and participating as one pleases, we attract vertical users to participate in subtle and silent ways, such as # a bouquet of flowers ceremony, # recording warm moments and other activities. 4. Connect the video number and official account in series to realize two-way publicity and exposure. Increase the popularity of the activity with the private domain traffic of official account, make the activity more exposed in the public domain traffic pool of the video number, and attract traffic back feeding to the official account for further transformation.

利用地理位置

Utilize geographical location

发布视频时，添加位置信息，就更容易会被优先推荐给同城用户，带来定向曝光，获得涨粉。这个方法一般更适合本地账号类型，比如本次吃喝玩乐、本地优惠这类账号。还有一些旅行博主等，发布的各个景点视频，也可以带上位置信息。

When posting videos, adding location information makes it easier to be recommended to local users first, bringing targeted exposure and gaining followers. This method is generally more suitable for local account types, such as this food, drink, entertainment, and local discount accounts. Some travel bloggers and others can also include location information in their videos of various tourist attractions.

视频文案引导

Video copywriting guidance

在某些情况下，即使你的视频作品质量很好，但大多数用户都没有关注习惯，需要靠视频文案做积极引导，有意识的指引用户关注点赞。比如视频末尾可以语音或文案去引导用户，提醒用户关注，在视频结尾留下伏笔，引导浏览账号主页，增加关注的机会。

In some cases, even if the quality of your video works is good, most users do not have the habit of following and need to rely on video copy to actively guide and consciously guide users to follow and like. For example, at the end of the video, voice or text can be used to guide users, remind them to pay attention, leave a foreshadowing at the end of the video, guide them to browse the account homepage, and increase their chances of following.

付费推广

Paid promotion

视频号无论个人账号还是企业账号，皆可通过小程序“视频号推广”申请付费推广。推广（移动投放端）提供“智能匹配人群”能力，根据账号属性和地域特点等因素，系统自动寻找合适用户。在推广人群上，可以通过“智能匹配人群”或是“自定义定向人群”进行人群筛选，对于希望高效涨粉的人来说也不失为一个不错的渠道。

Video accounts, whether personal or corporate, can apply for paid promotion through the mini program "Video Account Promotion". Promotion (mobile advertising platform) provides the ability to "intelligently match audiences", and the system automatically searches for suitable users based on factors such as account attributes and regional characteristics. In terms of promoting the target audience, "intelligent matching of target audience" or "customized targeted audience" can be used for crowd screening, which is also a good channel for those who hope to efficiently increase their followers.