[1] 利用好流量池

[1] Make good use of the traffic pool

抖音给每一个作品都提供了一个流量池，无论你是不是大号，作品质量如何。你的作品是否能触达到更多用户那里，都取决于你的作品在这个流量池里的表现。

Tiktok provides a flow pool for every work, no matter whether you are a large or not, and the quality of your work. Whether your work can reach more users depends on its performance in this traffic pool.

因此，我们要重视这个流量池，想办法让我们的作品在这个流量池中有突出的表现，参照4个评判标准：点赞量、评论量、转发量及完播率。

Therefore, we need to attach importance to this traffic pool and find ways to make our works stand out in this traffic pool, based on four evaluation criteria: likes, comments, shares, and completion rate.

知道了这4个标准，我们就要在一开始视频发出来的时候，想办法发动所有你能发动的力量去点赞、评论、转发、把它播放完。

Knowing these four standards, we need to find a way to mobilize all the power you can to like, comment, share, and play the video from the beginning.

[2] 叠加推荐

[2] Overlay recommendation

假如你的作品给你100个基础播放流量，系统推给可能喜欢你作品类型的用户，那么这一百个用户有多少完整看完你的作品，有多少点赞，有多少评论，有多少关注你，转发你的作品，通过反馈的这些因素来判断你的作品是否优质。

If your work gives you 100 basic playback traffic and the system recommends it to users who may like your work type, then how many of these 100 users have watched your work in its entirety, liked it, commented on it, followed it, and forwarded your work. Based on these feedback factors, you can judge whether your work is of high quality.

如果是用户喜欢的作品，平台会进行下一波的推荐，可能再给你1000个播放，10000个播放，且一波比一波猛，这个时候你的作品这时候也就开始上热门了。

If it is a work that users like, the platform will make the next wave of recommendations, which may give you 1000 plays, 10000 plays, and each wave is getting stronger. At this point, your work will also start to become popular.

[3] 时间效应

[3] Time effect

我们发现，有些视频拍出来之后没火，过几天、过一个星期，甚至过了个把月之后，这个视频却突然火了。所以这个推荐算法其实还是很有意思，它会“挖坟”，带火一些优质的老视频。

We found that some videos did not become popular after being filmed, but suddenly became popular after a few days, a week, or even a month. So this recommendation algorithm is actually quite interesting, as it can dig graves and spark some high-quality old videos.

所以你比较看好的一些视频，即使它一开始没火，你也要持续去给它去做一些点赞评论，通过朋友圈去转发一下。他有可能这个星期没有被推荐，但下个星期有可能就会被推荐。

So for some videos that you are more optimistic about, even if they are not popular at first, you should continue to give them likes and comments, and share them on your social media. He may not have been recommended this week, but he may be recommended next week.

[4] 抖音引流6大核心

[4] Six cores of Tiktok drainage

重点1：视频的时间需要超过7S（秒）。

Key point 1: The duration of the video needs to exceed 7 seconds.

重点2：尽量作品以竖屏为先，横屏尽量少发。

Key point 2: Try to prioritize the vertical screen of your work and minimize the horizontal screen as much as possible.

重点3：上传视频时，建议选择分类，并加上相符标签。

Key point 3: When uploading videos, it is recommended to select categories and add matching tags.

重点4：一定不能植入硬广；

Key point 4: Hard implants must not be implanted;

重点5：一定不能让视频出现有水印、画质模糊等问题。

Key point 5: It is essential not to have watermarks, blurry image quality, or other issues in the video.

重点6：一定不能有不良的操作，比如说出现武器、出现一些不该出现的镜头和画面。

Key point 6: There must be no improper operations, such as the appearance of weapons, inappropriate shots, and visuals.

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