一、什么是 DOU+

1、 What is DOU+

据抖音官方的说法，使用Dou+功能时，会将视频展现给每一个用户。按照达成播放量的数额来扣除投放金额，直到视频达成预计投放提升的播放量为止。

According to the official statement of Tiktok, when using the Dou+function, the video will be displayed to every user. Deducting the advertising amount based on the amount of achieved views until the video reaches the expected increase in advertising views.

若使用Dou+功能后48小时内还未达到预计播放量，系统会将未消费部分的金额退还。根据这一说法，视频的推广效果应该很有保证。

If the expected playback volume is not reached within 48 hours after using the Dou+function, the system will refund the unused amount. According to this statement, the promotion effect of the video should be guaranteed.

Dou+是抖音平台一款视频加热工具，购买并使用后，可将视频推荐给更多兴趣用户，提升视频的播放量与互动量。

Dou+is a video heating tool on the Tiktok platform. After purchase and use, it can recommend videos to more interested users and increase the amount of video playback and interaction.

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准确来说，Dou+是抖音内容加热和营销推广工具，可帮助提升视频播放、互动与直播间热度。

To be precise, Dou+is a tool for Tiktok content heating and marketing promotion, which can help increase the popularity of video playback, interaction and live broadcast rooms.

具体体现在以下三个方面：

Specifically reflected in the following three aspects:

视频加热：提升视频播放量和热度，支持粉丝量、点赞评论量、浏览量等多种目标。

Video heating: Increase video playback and popularity, supporting multiple goals such as fan base, likes and comments, and views.

直播加热：助力直播间的热度和曝光，支持直播间人气、涨粉、互动、打赏等多种目标。

Live streaming heating: helps to increase the popularity and exposure of the live streaming room, supporting various goals such as popularity, fan growth, interaction, and tipping.

广告推广：加速营销推广需求，支持店铺引流、商品引流、私信咨询、点赞评论等目标。

Advertising promotion: Accelerate marketing and promotion needs, support store traffic, product traffic, private message inquiries, likes and comments, and other goals.

投放Dou+的目的是快速曝光自己的作品、品牌、账号。（ 俗称花钱买流量 ）

The purpose of advertising Dou+is to quickly expose one's own works, brand, and account. (commonly known as spending money to buy traffic)

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1）用钱来买曝光

1) Use money to buy exposure

2）用钱来买粉丝。

2) Use money to buy fans.

你可以给自己视频投Dou+，也可以给别人投，只要有钱，人人都可以参与。

You can contribute Dou+to your own videos or to others, as long as you have money, everyone can participate.

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DOU+的两种形式：

There are two forms of DOU+:

1）视频DOU+

1) Video DOU+

视频DOU+是一款为抖音创作者提供的视频加热工具。视频DOU+能高效提升视频播放量与互动量、提升视频热度与人气，吸引更多兴趣用户进行互动与关注，实现提升视频互动量、增加粉丝关注等目标。

Video DOU+is a video heating tool for Tiktok creators. Video DOU+can efficiently increase video playback and interaction, increase video popularity and popularity, attract more interested users to interact and follow, and achieve goals such as increasing video interaction and increasing fan attention.

2）直播DOU+

2) Live Dou+

DOU+直播上热门是DOU+服务中的一种。是一款为抖音主播提供的直播间加热工具，能够增加直播间的热度、曝光率，从而带来更多观众进入直播的工具。

The popularity on DOU+live streaming is a type of DOU+service. It is a live broadcast heating tool for Tiktok anchors, which can increase the heat and exposure of the live broadcast room, thus bringing more viewers into the live broadcast.

直播DOU+帮助商家解决直播间人数少、粉丝量少和冷启动难等问题。

Live streaming DOU+helps businesses solve problems such as low number of people, low fan base, and difficult cold start in live streaming rooms.

目前其分为两种加热方式：直接加热直播间和视频加热直播间。

At present, it is divided into two heating methods: direct heating of the live broadcast room and video heating of the live broadcast room.

二、如何使用Dou+？

2、 How to use Dou+?

DOU+投放是上手容易入门难，核心在思维；Dou+有什么组建? 每个组建有什么作用?

DOU+advertising is easy to get started with but difficult to get started with, and the core lies in thinking; What are the components of Dou+? What is the purpose of each component?

投放DOU+有两种方法：一个是PC端投放，一个是手机端投放。

There are two methods for advertising DOU+: one is PC advertising, and the other is mobile advertising.