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抖音短视频流量密码你掌握了多少?

来源:https://www.xinnuoshang.cn   发布时间:2023-10-14      

视频发布时有以下四个问题:
There are four issues when publishing videos:
1、封面没选对
1. Cover not selected correctly
2、标题文案没写好
2. Title copy not written properly
3、话题,BGM没带上
3. Hot topic, hot BGM didn't bring it along
4、同城定位没打开
4. Same city positioning not opened
三点改变完美解决问题:
Three changes perfectly solve problems:
一、四类标题抓住用户眼球(切忌不要用说教的语气)
1、 Four types of titles catch users' attention (avoid using a preaching tone)
1、直击痛点:加班、减肥、孤独、催婚、亚健康、买房、996、租房、健身等。
1. Direct pain points: overtime, weight loss, loneliness, marriage promotion, sub health, buying a house, 996, renting a house, fitness, etc.
2、场景化:假设成立(例:刷到这条视频的人是不是正在躺着玩手机,左脚搭载右脚上)
2. Scenario based: Assuming true (e.g. is the person who clicked on this video lying down playing with their phone, with their left foot carrying their right foot)
济南短视频推广
3、共情共鸣:俩性情感话题、婚恋关系等。
3. Empathy and resonance: topics related to sexual emotions, romantic relationships, etc.
互动引导:1.征求意见型:(XXX你觉得呢?)2.看到型:(视频太好笑了)3.花式艾特型:(艾特你的土狗闺蜜来看)
Interactive guidance: 1. Soliciting opinions: (What do you think of XXX?) 2. Seeing the final version: (The video ends too funny) 3. Fantastic Ate version: (Ate, your local dog friend came to see)
二、俩步操作获得同城流量:(同城页的目的,是为了让用户发现附近的精彩视频或直播,内容也是由推荐算法决定的,用于打造同城精准粉丝)
2、 Two step operation to obtain local traffic: (The purpose of the local page is to allow users to discover nearby exciting videos or live broadcasts, and the content is also determined by recommendation algorithms to create precise local fans)
1、准备封面:的封面需要,清晰度高、展示亮点、增加封面大标题。
1. Prepare high-quality cover: A high-quality cover requires high clarity, showcasing highlights, and adding a cover headline.
2 、打开同城定位:在发布页找到【你在哪里】勾选附近位置,也可搜索想要的位置。
2. Open local positioning: Find 'Where are you' on the publishing page, check the nearby location, or search for the desired location.
三、不用白不用的热点话题(话题巧妙用法)1关1、注抖音热榜:结合平台实时更热话题。
3、 Hot topics that don't need to be used for nothing (clever usage of topics) 1 off 1. Note the Tiktok hot list: combining with the hottest topics of the platform in real time.
2 、参与官方热点活动: 带“热”标签的话题为平台官方话题。
2. Participate in official hot topics: topics with "hot" tags are the official topics of the platform.
3 、自己打造话题:对主播话题能力有较高要求(小白不建议)
3. Create your own topic: Have high requirements for the anchor's topic skills (not recommended by Xiaobai)
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